Reviewo vs Hotmart
Your own affiliate program with server-side tracking, or an infoproduct marketplace?
Hotmart is Brazil's largest infoproduct marketplace, with its own checkout and affiliate base. Reviewo is a platform to run your own affiliate and creator program — under your brand, with server-side tracking and pay-for-result pricing. Here's an honest comparison to decide.
- An affiliate program under your brand, not a third-party marketplace
- Server-side tracking with a 30-day window and anti-fraud
- No fixed monthly fee: pay per processed transaction
How Reviewo attributes every commission
From click to payout, with your own server-side tracking — not dependent on a marketplace.
Trackable link
UTM, QR code and coupon per affiliate
Server-side tracking
Click and conversion with anti-fraud
30-day attribution
Sale credited to the right affiliate
Commission via PIX
Payout tracked in real time
Trackable link
UTM, QR code and coupon per affiliate
Server-side tracking
Click and conversion with anti-fraud
30-day attribution
Sale credited to the right affiliate
Commission via PIX
Payout tracked in real time
Reviewo vs Hotmart: side by side
| Criteria | Reviewo | Hotmart |
|---|---|---|
| Model | Your own white-label affiliate program for companies and creators | Infoproduct marketplace with the platform's affiliates |
| Products | Digital products, courses and physical goods | Focus on digital products/infoproducts |
| Tracking | Server-side, 30-day window, anti-fraud, API/SDK | The platform's own tracking |
| Cost | No fixed monthly fee: pay per processed transaction | Platform commission on each sale |
| Payments | Tracked on the platform, payouts via PIX | Payments via Hotmart |
| Brand | The affiliate journey runs under your brand | Experience under the Hotmart brand |
Comparison based on public information; competitors' features and prices may change. Always check each platform's official terms.
Reviewo or Hotmart?
At a glance, which way you're heading.
Reviewo
Choose if…
- You want your own affiliate program, under your brand and rules
- You need server-side tracking and reliable attribution for e-commerce
- You also sell physical products, not only infoproducts
Hotmart
Prefer if…
- You want to publish an infoproduct and tap into an existing affiliate base
- You prefer a marketplace that handles checkout and product discovery
- You don't need your own branded program
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Reviewo advantages
Choose Reviewo if the goal is your own affiliate program — under your brand, with server-side tracking and pay-for-result pricing. Hotmart makes sense when the goal is to publish an infoproduct and use the marketplace's base and checkout.
Frequently asked questions about Reviewo vs Hotmart
They're complementary. Hotmart is an infoproduct marketplace; Reviewo is the platform to run your own affiliate and creator program, under your brand, with server-side tracking and pay-for-result pricing. Many businesses use a marketplace for discovery and Reviewo for their own program.
Reviewo charges no fixed monthly fee: you pay a fee on each attributed, processed transaction. Hotmart applies its platform commission on each sale. The best model depends on your volume and how much control you want over the program.
You can run Reviewo in parallel and migrate gradually: register products, set campaigns and commissions, invite your affiliates and turn on tracking — no development required.
Yes. Unlike platforms focused only on infoproducts, Reviewo attributes commissions for infoproducts, courses and physical goods in the same program.